AI Insights · Timothy · July 2022
Top 5 Fashion Games Performance on Unified Platform in Brazil, Q2 2022
Discover the performance of the top 5 fashion games on a unified platform in Brazil during Q2 2022, with data on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2022, the top 5 fashion games in Brazil on a unified platform showcased diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each game’s metrics, based on data from Sensor Tower.
Makeup Master: Beauty Salon from Game In Life saw a notable increase in weekly revenue, peaking at approximately $39 in the week of June 6. Weekly downloads started strong with 246.7K in mid-April but gradually declined to 51.8K by the end of June. Active users followed a similar trend, starting at 443.5K in early April and decreasing to around 179.3K by the end of the quarter.
Makeup Salon:DIY Makeup Artist by TapMagic exhibited a steady increase in weekly revenue, reaching $16 in the week of June 20. Weekly downloads showed a consistent upward trajectory, culminating at 208.2K in the last week of June. Active users also rose significantly, from 52.5K in late March to 287.7K by the end of the quarter.
Makeup Stylist: Makeup Game from Gametertain experienced a gradual increase in weekly revenue, reaching $7 in the final week of June. Downloads surged from 8.7K in late March to 261.9K by the end of June. Active users followed this positive trend, growing from 10.6K to 479K over the same period.
Hair Challenge by Rollic Games saw a varied performance in weekly revenue, peaking at $28 at the end of March and fluctuating throughout the quarter. Downloads remained relatively stable, with a slight peak of 119.4K in mid-April and ending at 86.2K in the last week of June. Active users showed a slight decline from 328.2K in late March to 256.8K by the end of June.
Dream Wedding! by MagicLab, despite not generating revenue, demonstrated impressive growth in weekly downloads, which soared from 18.3K in late April to 378.6K by the third week of June. Active users also saw substantial growth, starting at 17.8K in late April and reaching 709.5K by the end of June.
For more detailed insights and data, visit Sensor Tower.
